Interpretive panels are not just information panels. Their purpose is to help visitors connect with a place or resource. A good panel can spark curiosity and change what people know, think, or do.
There are three main qualities of a good interpretive panel: attractiveness, brevity, and clarity. Attractiveness comes from the right colors, a simple layout, and easy-to-read type. These elements invite people to read. Clear graphics can replace words, focus attention, and add interest.
Brevity makes a panel more likely to be read. Messages should follow the “3-30-3 rule,” giving information at three levels: three seconds, thirty seconds, or three minutes. Short sentences (20 words or fewer) and short paragraphs make reading easier.
Clarity means the theme is clear. A theme-based title, followed by a short subheading and main text with pictures, complete sentences, and familiar words, helps visitors understand the message—no matter what order they read the panels in.
You can find many photos of interpretive exhibits, signs, and interactive displays at The Exhibit Designer website.
Photo credit: Christine Lefebvre, The Exhibit Designer
