Website |Digital |Print |Branding
The Wires Group (WIRES) advocates for proactive planning and investment in North America’s high-voltage, transmission infrastructure to support clean energy integration, grid resilience, and an electrified economy.
The WIRES website is a hub of information for their members and the public. Their reports and white papers demonstrate the need for, and benefits of, a robust high-voltage transmission system. WIRES actively supports its member’s collective priorities through the development and submission of regulatory filings.
I designed and developed the website, including taking an active role in planning the information architecture. The website design was carried through to social media graphics, email, and other elements to create a visually cohesive and impactful brand identity.
WIRES membership has increased by over 30% in the last 3 years.