Website |Digital |Print |Branding
WIRES is a non-profit group that supports building and improving power lines across North America. They believe a strong and reliable system will help grow the economy, support new technology, and benefit consumers.
The WIRES website is a hub of information for members and the public. Reports and white papers demonstrate the needs and benefits of a robust high-voltage transmission system.
I designed and developed the website, playing a key role in planning its information architecture. The WIRES brand was also extended to social media graphics, emails, and other materials to create a strong, consistent, and visually impactful identity.
WIRES membership has increased by over 30% in the last 3 years.
Visit WIRES.
